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23 Apr 2020

Choosing an effective domain name is an excellent thing both for users and for search engines: here are the tips not to miss the name of the site.

Choosing the right domain name for a website can make a decisive contribution to its success. This occurs not only in terms of positioning on search engines, but also as regards the more classic and traditional word of mouth among users, both online and offline.

If you want to better present your business on the internet, it is necessary that you take into consideration some useful precautions that will help you choose a winning domain name , a crucial step to obtain visibility and success on the web.

What is the domain name?

Let's start with a basic notion, that is what is the domain name : from a technical point of view, it is a name associated with a physical IP address on the Internet. Strictly speaking, the domain name is what appears after the "www." in web addresses and which uniquely identifies a website, thus allowing access to it. More generally, however, it is also the form in which users think about your reality and, therefore, its choice must be an integral part of your marketing strategy.

How to choose a winning domain name?

When choosing the domain name , there are always many ideas. In some cases, however, it is advisable to go to the most obvious . Matching the name of your reality with the domain name is very important, to avoid the risk that others may create a website with your commercial name, thus acquiring "your" traffic and "your" potential customers.

However, this is not always possible: it may happen, in fact, that the name of the desired website is not available because it has already been purchased. In this case, if the economic conditions are reasonable, you can try to buy the domain from the owner of the domain.

The main advice, however, where possible, remains to integrate the choice of the domain into a global marketing strategy, perhaps starting from the domain name (which must be easy to write , read and remember ) to then build the name of the activity, product or service you offer.

If this is not feasible, tendentially the best choice is to privilege the name of the Brand , possibly following it with a keyword that coincides with the need sought by users (eg a shoe brand named "Star" could purchase a domain that combines the name of the brand with the keyword "shoes" to


There are many doubts that arise when choosing the domain name and many of these are difficult to solve: do you have to choose a short or long domain name? Is it advisable to use an acronym or should the names be given full preference? Is it preferable to opt for a specific or generic domain name? Do dashes facilitate website positioning on search engines or not? What is the best extension?

Some of these are still unanswered questions because they are very discussed topics also in the world of digital marketing. Having said that, however, some general guidelines can be identified:

·        It is advisable to avoid acronyms , preferring full names instead.

·        We should opt for a domain name that is as specific as possible, in order to better respond to the increasingly refined searches of users on the web.

·        It is a good practice to avoid dashes , which often create confusion.

Which domain extension to choose?

A special mention deserves the domain extension: decide in advance whether it is correct or not lean towards an extension of type .net, .org, .eu, or when you fail to win the extension .com .com or not it's possible. This, in fact, depends on the activity, products and services offered, as well as on the site you intend to create.

As we have seen, choosing a right domain name is not simple, but it is of fundamental importance. A wrong name could undermine your Brand's online presence, making it difficult to find, know and remember.



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